Research into Viral Adverts - Carrie

Research into Viral Adverts - Carrie (Remake)

This is the viral advertisement for the remake of the horror film Carrie.

The advert is relevant to the story as the story surrounds a young struggling girl who has the talent of telekinesis.

The advert is particularly effective as it is a stunt to catch peoples reaction to a fictional occurrence of telekinesis. To see the reaction of the people they record, can be related to the film as it is an incite into human behaviour and how everyday people would react to telekinesis just like the characters react to Carrie's telekinesis. 

This is effective to an audience as it has quite the shock tactic to it that would make people have more of an interest in the film and would be more likely to go and see it.

This video was only shared online which is particularly effective as this would mean that the video would spread a lot quicker as there are many different social networking sites and different sharing formats for the video to be shown on as opposed to television when there would only be a select audience that could watch it depending on what channel they would show it on and also what time they would show it too.