Research into Viral Adverts - Prometheus
The advert is extremely futuristic and aimed at an audience that has technology many years ore developed than ours. Therefore if this advert would have been shown on television, it would have entised an audience through confusing them with an advert that is advertising something completely before its time.
This would have another shock factor on the audience and since the advertisement has the films website at the end, this would create popularity for the film and more people would anticipate to see it.
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