Research into Viral Adverts - Limitless
This viral advert for the thriller Limitless was shown on both television and went viral on social networking sites.
The advert is particularly effective as it has a set up that could be a legitimate product that is generally advertised, yet because the advert has the famous actor Bradley Cooper starring in it it seems that it could catch the suspicion of an audience member.
The advert consists of footage from the film which reveals bits things for the audience to look forward to.
The turning point in the advert that definitely catches the attention and is used effectively as a shock tactic is when the second voice over from a separate female voice is heard talking about the side effects of the drug and mentions words such as 'psychosis' and 'homicide' which lead you to realise that the advert is actually fake.
The advert is particularly effective as I feel that the fact that the advert has an artificial legitimacy that can convince and audience makes the film eagerly anticipated and builds the excitement for the film itself.
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