Research into Viral Adverts - Dead Man Down

 

Research into Viral Adverts - Dead Man Down



 

 

 

This is a viral advert for the thriller Dead Man Down in which 2 actors fake an attack in a lift to see how onlookers react to their struggle.

 

Some of the reactions of the members of the public are shocking and quite immoral. To have an event like this that is in a real life setting, just like in the Carrie viral advert, really hits home to an audience and to see how the general public react to this situation can also make the audience question their own morals and again by creating a shock tactic can bring forth the attention of an audience.



This is effective in regards to the films marketing as if the issues in the advert create a stir with the audiences more people may want to see its relevance to the film.